Archive for January, 2012

Blekko Filling Data Gap of Google and Bing

Sunday, January 15th, 2012

 

Image representing Blekko as depicted in Crunc...

Image via CrunchBase

There’s an interesting read over at Search Engine Land (2011: The Year Google & Bing Took Away From SEOs & Publishers) on what some of the big search providers are doing or not doing, in certain cases, and how they affect the world of SEO. If you have a web site or are interested in discovery over your search ranking, there are some elements of concern.

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Dashlane – Security Essential for Password Management?

Thursday, January 12th, 2012

 

English: A Master padlock with "r00t"...

Image via Wikipedia

I have to admit, I’m not easily wowed. I just installed Dashlane (tagline: Sign In and Check Out in Seconds) and I got the “wow” response. I actually ran down and immediately downloaded for my wife as well. As I dive into the product and my infatuation has dimmed, but I remain hopeful this will bloom into a long-term relationship.

Dashlane is in private beta, so I hope that’s the reason behind my biggest gripe. If you like testing the waters of new products, you can register at Dashlane’s web site and get on their beta list. Or, go to Netted, you’ll find a link that will give immediate access to Dashlane. I don’t know if this an open offer, but as of today (Jan 11, 2012) it’s working great.

Dashlane vs. KeePass Comparison (more…)

Three Must Reads for the Latest in Web Marketing

Wednesday, January 4th, 2012
An icon from icon theme Crystal Clear.

Image via Wikipedia

There’s no shortage of things to do, yet if you’re an Internet marketer – you’re expected to have a well informed opinion on the latest trends. So, what’s the short list of must reads to help with keeping abreast of emerging technologies and best practices.

Daily Quick Read of Latest Tech News

10 Things in Tech You Need to Know is a morning email from BusinessInsider.com with one of the easiest to read snap shots I’ve found for the latest news around Tech. It gives the necessary info in 10 quick hits. I’m informed but not out of a lot of time. Extra credit: If you’re a info junkie or need a few more details in your morning scan of the tech news, head over to Techmeme.com.

Detailed Information for Web Marketing

Hubspot set out to build a killer marketing application and deliver great advice to businesses to help drive more inbound leads, convert a higher percentage of prospects and analyze the data to figure out what works. While I can’t personally attest to how good their app is, based on the business advice they put out it looks promising. For solid overviews of a number of web marketing topics, check out Hubspot’s Marketing Resources. There’s plenty of free content, and you can get more detailed ebooks for some basic information. It’s worth providing your email. You’ll get invited to free webinars where you’ll get the latest information from their research team. It’s a great value add to the online marketing community. Plus, they recently added their Marketing Grader service that offers a quick and free review of your marketing efforts.

For me, the information Hubspot comes out with is at a frequency and level of detail that works well. I’m not overwhelmed with too much, but it’s always timely and substantive.

Ideas and Inspiration for Web Marketing

I’m not always at a place where I can read. So, this recommendation breaks the reading mold, but is a great information source nonetheless. My role with Brand Thunder may also have influenced this. I believe keeping a finger on the pulse of technology start ups will not only provide insights into the emerging technologies that are going to shape our business but also the methods for building awareness and distribution. To take advantage of drive time listening, I download the audio podcast of This Week in Startups. Jason Calacanis brings in top entrepreneurs and investors to share their wisdom, plus answers listener questions and more. It’s a great listen. I’ve been a listener since its beginnings and continue to enjoy it.

I haven’t personally tried any of the other shows in the This Week In network, like This Week in Social Media or This Week in Web Design, but given the quality level of Startups – I wouldn’t hesitate to give them a try.

These are a few of my favorites. I’d love to get others that I should add to the list. Feel free to offer yours in the comments.

 

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