Archive for February, 2012

How to Start a Successful Online Testing Program

Monday, February 27th, 2012


English: Plan for A/B testing of AFT v.5: desi...

Image via Wikipedia

Last week you could have joined a free webinar titled “Online Testing: Everything You Need to Know to Be Successful” thanks to the folks at Maxymiser and Forrester Research.It was reaffirming in many ways of the discipline and ongoing nature of testing to get the best results over time.

I’ll assume you’re already on board with testing as a part of your marketing efforts, and save the discussion of why you need to test for another day. Here are some of the key takeaways I gathered from the talk.


SEO Columbus: Discover New Land of Local SEO

Saturday, February 4th, 2012


Image representing Google as depicted in Crunc...

Image via CrunchBase

Search Engine Optimization, or SEO, is a critical part of Internet efforts. The search engines are the first place people turn to find information they need. As a small business owner focused on a local market, how much time do you really have to devote to the ongoing efforts SEO takes? Especially when your looking at a small volume of queries specific to your market.

Keep focused on some key areas and get them right. It’ll help you capture all that you can from the limited source of searches. You also don’t have to be perfect in your efforts. You just need to be a little better than the company that’s in the lead placement. Keeping that in mind will help you focus your efforts.

Local SEO Essential – Google Places

The search results page (SERP) is changing and where you appear on it is as well. Earning the top spot no longer assures you’re at the top of a person’s search result. For local search terms, what often appears in Google is the local directory results from Google Places. (more…)