Archive for March, 2012

Winning Marketing Budgets

Thursday, March 22nd, 2012

I found the chart below interesting. It was compiled by Marketing Sherpa. If you’re in the marketing field, you should really be subscribing to their newsletters. A lot of great information gets shared. If you’re not in marketing, you hopefully your marketing resources are keeping up on this info!

Ignore, if you will, the fact that the percentages add up to more than 100%. I’m sure it has something to do with new productivity standards and doing more with less. (more…)

Outline to Start Testing Your Web Site

Friday, March 2nd, 2012

Prozessphasen CIP = Continuous Improvement Pro...

Creating a culture of testing and continuous improvement for your web presence is no easy task, but getting started with testing can be. The majority of firms struggle with the idea, process and implementation. The result – very few firms have formal testing as a part of the ongoing web initiatives. Once you get started, see some initial wins and apply the information, you’ll be on your way to making this a regular part of your business.

Whether you’re getting started on testing your conversion rates or improving the call to action on your home page. Here’s a short outline of the elements of an online test that will help get you started.