Why I Really Wanted to Build Thinglink

Thursday, May 24th, 2012

Thinglink Edit Tags in PlaceI often run a little behind the curve. ThingLinkwas in private beta when I even started noodling with an idea of a product like this. I love their concept and implementation (Drat. Another fantasy idea outdone by real world products!)

Yet, there are two key components that I see as still missing for ThingLink – Continue Reading…

Shortcuts to Blogger Media and Publicity for Your Business

Tuesday, May 15th, 2012

Blogger icon

Best practices may not be the most practical when it comes to getting coverage for your business. If you’re a small startup or a bootstrapped company, you probably don’t have the time or money to do all the right things. If you have to take shortcuts, can you still get bloggers to cover your startup without the relationship building many social media pundits suggest? Certainly, though it will still take some work on your part. Continue Reading…

SEO and Social Media Top Inbound Lead Gen

Wednesday, May 9th, 2012

The good people over at Marketing Sherpa have sent out another insightful Chart of the Day. In the recently released MarketingSherpa 2012 Inbound Marketing Handbook, we asked more than 1,500 search marketers about the importance of their top inbound lead sources. Nearly 95% of marketers report that SEO has become more important as an inbound marketing lead source. At first glance, you may feel “yeah, I knew that” but it’s worth a deeper look. Continue Reading…

Winning Marketing Budgets

Thursday, March 22nd, 2012

I found the chart below interesting. It was compiled by Marketing Sherpa. If you’re in the marketing field, you should really be subscribing to their newsletters. A lot of great information gets shared. If you’re not in marketing, you hopefully your marketing resources are keeping up on this info!

Ignore, if you will, the fact that the percentages add up to more than 100%. I’m sure it has something to do with new productivity standards and doing more with less. Continue Reading…

Outline to Start Testing Your Web Site

Friday, March 2nd, 2012

Prozessphasen CIP = Continuous Improvement Pro...

Creating a culture of testing and continuous improvement for your web presence is no easy task, but getting started with testing can be. The majority of firms struggle with the idea, process and implementation. The result – very few firms have formal testing as a part of the ongoing web initiatives. Once you get started, see some initial wins and apply the information, you’ll be on your way to making this a regular part of your business.

Whether you’re getting started on testing your conversion rates or improving the call to action on your home page. Here’s a short outline of the elements of an online test that will help get you started.

Continue Reading…

How to Start a Successful Online Testing Program

Monday, February 27th, 2012

 

English: Plan for A/B testing of AFT v.5: desi...

Image via Wikipedia

Last week you could have joined a free webinar titled “Online Testing: Everything You Need to Know to Be Successful” thanks to the folks at Maxymiser and Forrester Research.It was reaffirming in many ways of the discipline and ongoing nature of testing to get the best results over time.

I’ll assume you’re already on board with testing as a part of your marketing efforts, and save the discussion of why you need to test for another day. Here are some of the key takeaways I gathered from the talk.

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SEO Columbus: Discover New Land of Local SEO

Saturday, February 4th, 2012

 

Image representing Google as depicted in Crunc...

Image via CrunchBase

Search Engine Optimization, or SEO, is a critical part of Internet efforts. The search engines are the first place people turn to find information they need. As a small business owner focused on a local market, how much time do you really have to devote to the ongoing efforts SEO takes? Especially when your looking at a small volume of queries specific to your market.

Keep focused on some key areas and get them right. It’ll help you capture all that you can from the limited source of searches. You also don’t have to be perfect in your efforts. You just need to be a little better than the company that’s in the lead placement. Keeping that in mind will help you focus your efforts.

Local SEO Essential – Google Places

The search results page (SERP) is changing and where you appear on it is as well. Earning the top spot no longer assures you’re at the top of a person’s search result. For local search terms, what often appears in Google is the local directory results from Google Places. Continue Reading…

Blekko Filling Data Gap of Google and Bing

Sunday, January 15th, 2012

 

Image representing Blekko as depicted in Crunc...

Image via CrunchBase

There’s an interesting read over at Search Engine Land (2011: The Year Google & Bing Took Away From SEOs & Publishers) on what some of the big search providers are doing or not doing, in certain cases, and how they affect the world of SEO. If you have a web site or are interested in discovery over your search ranking, there are some elements of concern.

Continue Reading…

Dashlane – Security Essential for Password Management?

Thursday, January 12th, 2012

 

English: A Master padlock with "r00t"...

Image via Wikipedia

I have to admit, I’m not easily wowed. I just installed Dashlane (tagline: Sign In and Check Out in Seconds) and I got the “wow” response. I actually ran down and immediately downloaded for my wife as well. As I dive into the product and my infatuation has dimmed, but I remain hopeful this will bloom into a long-term relationship.

Dashlane is in private beta, so I hope that’s the reason behind my biggest gripe. If you like testing the waters of new products, you can register at Dashlane’s web site and get on their beta list. Or, go to Netted, you’ll find a link that will give immediate access to Dashlane. I don’t know if this an open offer, but as of today (Jan 11, 2012) it’s working great.

Dashlane vs. KeePass Comparison Continue Reading…

Three Must Reads for the Latest in Web Marketing

Wednesday, January 4th, 2012
An icon from icon theme Crystal Clear.

Image via Wikipedia

There’s no shortage of things to do, yet if you’re an Internet marketer – you’re expected to have a well informed opinion on the latest trends. So, what’s the short list of must reads to help with keeping abreast of emerging technologies and best practices.

Daily Quick Read of Latest Tech News

10 Things in Tech You Need to Know is a morning email from BusinessInsider.com with one of the easiest to read snap shots I’ve found for the latest news around Tech. It gives the necessary info in 10 quick hits. I’m informed but not out of a lot of time. Extra credit: If you’re a info junkie or need a few more details in your morning scan of the tech news, head over to Techmeme.com.

Detailed Information for Web Marketing

Hubspot set out to build a killer marketing application and deliver great advice to businesses to help drive more inbound leads, convert a higher percentage of prospects and analyze the data to figure out what works. While I can’t personally attest to how good their app is, based on the business advice they put out it looks promising. For solid overviews of a number of web marketing topics, check out Hubspot’s Marketing Resources. There’s plenty of free content, and you can get more detailed ebooks for some basic information. It’s worth providing your email. You’ll get invited to free webinars where you’ll get the latest information from their research team. It’s a great value add to the online marketing community. Plus, they recently added their Marketing Grader service that offers a quick and free review of your marketing efforts.

For me, the information Hubspot comes out with is at a frequency and level of detail that works well. I’m not overwhelmed with too much, but it’s always timely and substantive.

Ideas and Inspiration for Web Marketing

I’m not always at a place where I can read. So, this recommendation breaks the reading mold, but is a great information source nonetheless. My role with Brand Thunder may also have influenced this. I believe keeping a finger on the pulse of technology start ups will not only provide insights into the emerging technologies that are going to shape our business but also the methods for building awareness and distribution. To take advantage of drive time listening, I download the audio podcast of This Week in Startups. Jason Calacanis brings in top entrepreneurs and investors to share their wisdom, plus answers listener questions and more. It’s a great listen. I’ve been a listener since its beginnings and continue to enjoy it.

I haven’t personally tried any of the other shows in the This Week In network, like This Week in Social Media or This Week in Web Design, but given the quality level of Startups – I wouldn’t hesitate to give them a try.

These are a few of my favorites. I’d love to get others that I should add to the list. Feel free to offer yours in the comments.

 

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