Posts Tagged ‘Conversion rate’

Outline to Start Testing Your Web Site

Friday, March 2nd, 2012

Prozessphasen CIP = Continuous Improvement Pro...

Creating a culture of testing and continuous improvement for your web presence is no easy task, but getting started with testing can be. The majority of firms struggle with the idea, process and implementation. The result – very few firms have formal testing as a part of the ongoing web initiatives. Once you get started, see some initial wins and apply the information, you’ll be on your way to making this a regular part of your business.

Whether you’re getting started on testing your conversion rates or improving the call to action on your home page. Here’s a short outline of the elements of an online test that will help get you started.

(more…)