Posts Tagged ‘Google Analytics’

Outline to Start Testing Your Web Site

Friday, March 2nd, 2012

Prozessphasen CIP = Continuous Improvement Pro...

Creating a culture of testing and continuous improvement for your web presence is no easy task, but getting started with testing can be. The majority of firms struggle with the idea, process and implementation. The result – very few firms have formal testing as a part of the ongoing web initiatives. Once you get started, see some initial wins and apply the information, you’ll be on your way to making this a regular part of your business.

Whether you’re getting started on testing your conversion rates or improving the call to action on your home page. Here’s a short outline of the elements of an online test that will help get you started.


SEO Columbus: Discover New Land of Local SEO

Saturday, February 4th, 2012


Image representing Google as depicted in Crunc...

Image via CrunchBase

Search Engine Optimization, or SEO, is a critical part of Internet efforts. The search engines are the first place people turn to find information they need. As a small business owner focused on a local market, how much time do you really have to devote to the ongoing efforts SEO takes? Especially when your looking at a small volume of queries specific to your market.

Keep focused on some key areas and get them right. It’ll help you capture all that you can from the limited source of searches. You also don’t have to be perfect in your efforts. You just need to be a little better than the company that’s in the lead placement. Keeping that in mind will help you focus your efforts.

Local SEO Essential – Google Places

The search results page (SERP) is changing and where you appear on it is as well. Earning the top spot no longer assures you’re at the top of a person’s search result. For local search terms, what often appears in Google is the local directory results from Google Places. (more…)