Posts Tagged ‘Marketing’

SEO and Social Media Top Inbound Lead Gen

Wednesday, May 9th, 2012

The good people over at Marketing Sherpa have sent out another insightful Chart of the Day. In the recently released MarketingSherpa 2012 Inbound Marketing Handbook, we asked more than 1,500 search marketers about the importance of their top inbound lead sources. Nearly 95% of marketers report that SEO has become more important as an inbound marketing lead source. At first glance, you may feel “yeah, I knew that” but it’s worth a deeper look. (more…)

Winning Marketing Budgets

Thursday, March 22nd, 2012

I found the chart below interesting. It was compiled by Marketing Sherpa. If you’re in the marketing field, you should really be subscribing to their newsletters. A lot of great information gets shared. If you’re not in marketing, you hopefully your marketing resources are keeping up on this info!

Ignore, if you will, the fact that the percentages add up to more than 100%. I’m sure it has something to do with new productivity standards and doing more with less. (more…)

Three Must Reads for the Latest in Web Marketing

Wednesday, January 4th, 2012
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There’s no shortage of things to do, yet if you’re an Internet marketer – you’re expected to have a well informed opinion on the latest trends. So, what’s the short list of must reads to help with keeping abreast of emerging technologies and best practices.

Daily Quick Read of Latest Tech News

10 Things in Tech You Need to Know is a morning email from BusinessInsider.com with one of the easiest to read snap shots I’ve found for the latest news around Tech. It gives the necessary info in 10 quick hits. I’m informed but not out of a lot of time. Extra credit: If you’re a info junkie or need a few more details in your morning scan of the tech news, head over to Techmeme.com.

Detailed Information for Web Marketing

Hubspot set out to build a killer marketing application and deliver great advice to businesses to help drive more inbound leads, convert a higher percentage of prospects and analyze the data to figure out what works. While I can’t personally attest to how good their app is, based on the business advice they put out it looks promising. For solid overviews of a number of web marketing topics, check out Hubspot’s Marketing Resources. There’s plenty of free content, and you can get more detailed ebooks for some basic information. It’s worth providing your email. You’ll get invited to free webinars where you’ll get the latest information from their research team. It’s a great value add to the online marketing community. Plus, they recently added their Marketing Grader service that offers a quick and free review of your marketing efforts.

For me, the information Hubspot comes out with is at a frequency and level of detail that works well. I’m not overwhelmed with too much, but it’s always timely and substantive.

Ideas and Inspiration for Web Marketing

I’m not always at a place where I can read. So, this recommendation breaks the reading mold, but is a great information source nonetheless. My role with Brand Thunder may also have influenced this. I believe keeping a finger on the pulse of technology start ups will not only provide insights into the emerging technologies that are going to shape our business but also the methods for building awareness and distribution. To take advantage of drive time listening, I download the audio podcast of This Week in Startups. Jason Calacanis brings in top entrepreneurs and investors to share their wisdom, plus answers listener questions and more. It’s a great listen. I’ve been a listener since its beginnings and continue to enjoy it.

I haven’t personally tried any of the other shows in the This Week In network, like This Week in Social Media or This Week in Web Design, but given the quality level of Startups – I wouldn’t hesitate to give them a try.

These are a few of my favorites. I’d love to get others that I should add to the list. Feel free to offer yours in the comments.

 

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