Posts Tagged ‘Quality assurance’

How to Start a Successful Online Testing Program

Monday, February 27th, 2012

 

English: Plan for A/B testing of AFT v.5: desi...

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Last week you could have joined a free webinar titled “Online Testing: Everything You Need to Know to Be Successful” thanks to the folks at Maxymiser and Forrester Research.It was reaffirming in many ways of the discipline and ongoing nature of testing to get the best results over time.

I’ll assume you’re already on board with testing as a part of your marketing efforts, and save the discussion of why you need to test for another day. Here are some of the key takeaways I gathered from the talk.

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