Posts Tagged ‘Search engine optimization’

Shortcuts to Blogger Media and Publicity for Your Business

Tuesday, May 15th, 2012

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Best practices may not be the most practical when it comes to getting coverage for your business. If you’re a small startup or a bootstrapped company, you probably don’t have the time or money to do all the right things. If you have to take shortcuts, can you still get bloggers to cover your startup without the relationship building many social media pundits suggest? Certainly, though it will still take some work on your part. (more…)

SEO and Social Media Top Inbound Lead Gen

Wednesday, May 9th, 2012

The good people over at Marketing Sherpa have sent out another insightful Chart of the Day. In the recently released MarketingSherpa 2012 Inbound Marketing Handbook, we asked more than 1,500 search marketers about the importance of their top inbound lead sources. Nearly 95% of marketers report that SEO has become more important as an inbound marketing lead source. At first glance, you may feel “yeah, I knew that” but it’s worth a deeper look. (more…)

Winning Marketing Budgets

Thursday, March 22nd, 2012

I found the chart below interesting. It was compiled by Marketing Sherpa. If you’re in the marketing field, you should really be subscribing to their newsletters. A lot of great information gets shared. If you’re not in marketing, you hopefully your marketing resources are keeping up on this info!

Ignore, if you will, the fact that the percentages add up to more than 100%. I’m sure it has something to do with new productivity standards and doing more with less. (more…)

SEO Columbus: Discover New Land of Local SEO

Saturday, February 4th, 2012

 

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Image via CrunchBase

Search Engine Optimization, or SEO, is a critical part of Internet efforts. The search engines are the first place people turn to find information they need. As a small business owner focused on a local market, how much time do you really have to devote to the ongoing efforts SEO takes? Especially when your looking at a small volume of queries specific to your market.

Keep focused on some key areas and get them right. It’ll help you capture all that you can from the limited source of searches. You also don’t have to be perfect in your efforts. You just need to be a little better than the company that’s in the lead placement. Keeping that in mind will help you focus your efforts.

Local SEO Essential – Google Places

The search results page (SERP) is changing and where you appear on it is as well. Earning the top spot no longer assures you’re at the top of a person’s search result. For local search terms, what often appears in Google is the local directory results from Google Places. (more…)